Contents
Introduction I: Business Starts Here
Introduction II: Ski Bikes—Committing Business Hari-Kari
Introduction III: Inspired Craziness
Introduction IV: The Start-Up Junkie’s 30-Step Journey
Chapter 1 Dreaming and Scheming
Chapter 2 The Frenetic Scribble
Chapter 4 Your First Sounding Board
Chapter 5 The Feedback Fallacy
Chapter 6 Mindset and Commitment
Chapter 7 Why Is Nobody Else Doing This?
Chapter 9 Understand Your Competitors
Chapter 11 Who Will Buy This/Use This?
Chapter 12 The Deep Dive Into Competition Research
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