CHAPTER 10

Trend or Fad?

Highlights

Fads burst onto the scene, have instant uptake, and just as fast end up in your next garage sale or are thrown into a giveaway box. One hit wonders. Every generation has its own fad burdens to bear.

For Baby Boomers and late bloomer entrepreneurs, examples of fads are hula hoops, bolo bats, and the yoyo.

For Gen Xers, bell-bottom pants, hippies, and disco likely elicit memories best filed away but never really forgotten. These were all part of you.

For the casual-conscious Generation Y (Millennials), micromobility, designer beers, and self-care products accounted for some of the predominant uptakes.

And for the current trend-setting Gen Z, that is, the COVID remote office generation, online shopping ...

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