CHAPTER 13

Growth Strategies

Highlights

It seems incongruous to talk about growth strategies when you are just learning to walk. After all, this book is geared to start-ups and early-stage businesses. For newbies, planning for the day after tomorrow is considered a growth strategy.

But I have learned that having a perspective on “where to from here” is a very valuable outlook to nurture. It is “end of the rainbow” thinking, the kind of outlook that fuels almost every planning decision you will make.

Growth strategies turn every entrepreneur into a visionary.

Here are the main categories and considerations to include in your growth strategy, remembering that your strategy is yours alone, conceived and developed by you, and in conjunction to where ...

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