Highlights
Those pounding footsteps you hear getting louder behind you are either your adoring fans or your competitors zeroing in on you. Even before you launch, or just when you do step into the marketplace limelight, you are being tracked.
In this global economic environment, your competitors may be thousands of miles and several continents away. Our big commercial world is getting smaller with every new platform that materializes (likely coded and developed by some 17-year-old wonder kid with braces and no social graces).
As you are planning your business, one of your important tasks is to identify who you will be up against. Most markets are limited in size, and nobody who is already entrenched in your ...
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