Highlights
Question: Where do your customers hang out? Answer: At your competitors.
The customers you are (or will be) seeking are already buying from your competitors. Logically, these are the first ones you want to go after. They are the “lowest hanging fruit.” This needs to be part of your “Customer Attraction Battle Plan” (“CABP”).
Call it “capture” or “attract” or “pilfer”; you need to find customers, especially during your formative business launch. Your competitors represent a bountiful hunting ground.
It’s a back and forth battle as customers/clients will move between you and your competitors based on price, quality, service, loyalty, and other indefinable reasons such as goodwill, inertia, or simply an abhorrence ...
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