CHAPTER 5

The Feedback Fallacy

Highlights

“Would you mind if I give you some feedback wrapped in the pretext of constructive criticism?”

Your jaw clenches shut, teeth grinding in the process. Your hands death-grip the chair armrests. Your body tenses as it prepares for the intrusion and the attack on your senses and sensitivities.

Constructive criticism is an oxymoron, in the same league as “progressive conservative,” “awfully good,” or “jumbo shrimp.” It oozes contradiction.

It doesn’t need to inflict pain. In fact, it should be a rewarding experience that identifies the strengths that others see in your fledgling business venture as well as generally creative solutions to issues, challenges, and gaping holes in your Business Model. That’s all ...

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