Highlights
The very first questions funders will ask you is “Who will be your customers? Who will buy this?” This is what you need to ask yourself as well, and you had better have the answers before you launch.
If you want to instantly end a meeting or pitch with a funding manager or investor, just respond, “Everyone. Everywhere.” Groans will quickly follow.
For purposes of clarification, a target market refers to a potentially large assembly of people or businesses with common features and needs that you may target in your Marketing Strategy. A target audience zeroes in. It is a subset of a larger target market and consists of a well-defined cluster group of consumers or businesses within the larger entity. ...
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