Highlights
“You’re too skinny. You need to eat more, take better care of yourself.” My mother’s favorite admonishments as she led me down the road to childhood corpulence. Fleshing out your business idea(s) is no different.
You know your business idea is a great one. A can’t-lose proposition. Of course you feel that way. Your endorphins are streaming through you. Your imagination is firing and filling you with dreams of humongous returns, infamy, and visions of fulfillment. Now what?
Conjuring up a business opportunity is not a fact-based process. It is the stuff that sugarplum faeries dole out. All the sweet, and very little substance. It is all good, but not good enough to carry you beyond the jumping off point. It ...
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