The Deep Dive Into Competition Research
Highlights
Keep in mind that attaining market share means you are getting it from somewhere. That usually represents taking business away from competitors. How well do you know your competition? By now, you should have a pretty good idea of who you are up against. But how about their business strategy? How do they operate? Are they succeeding or faltering? What are their strengths and weaknesses? What do customers think about them? How can you inch in on their market share?
Deep diving delivers far greater insight into your competition, but also demands that you delve, probe, mine for nuggets, and plunge in to uncover gems of intelligence that can give you a competitive edge. Is it a legal activity? ...
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