Highlights
Ideas for your business sometimes come from the oddest of inspirations. They attack your imagination and imbed themselves into your daytime and nighttime dreams. They own you.
But here’s the thing: The harder you consciously struggle to actively think of an opportunity as you sit in front of your laptop, fingers impatiently Ouija-boarding across your keyboard, the likelier that the idea will be a “dog”—unreachably high, dreary, or a demoralizingly also-ran. Don’t be discouraged.
Entrepreneurs tend to be free thinkers. Independent-minded. Unless you are someone who would actually enjoy going on vacation with your aging in-laws on a painfully organized senior’s bus tour to visit every lawnmower museum ...
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