Contents
Section 1 About Personal Brands
Chapter 2 Why a Personal Brand
Chapter 4 The Entrepreneur’s Brand
Chapter 5 The Personal Brand Vs. a Company Brand
Section 2 How to Build Your Brand
Chapter 7 What Is Your Purpose?
Chapter 8 What Is Your Superpower?
Chapter 10 What Is Your Position?
Chapter 11 What Are the Reasons to Believe?
Chapter 13 What Is Your One Word?
Chapter 14 What Emotion Can You Satisfy?
Chapter 15 What Is Your Brand Personality?
Chapter 17 The Story Structure
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