Time to look at how you can map your own story structure.
Here are some tools that you find helpful: giant Post-It® notes. Recipe cards. A whiteboard. Or maybe you just want to map it out on your laptop. When I rented my latest agency space, I was genuinely happy to see glass partitions between offices. Not for privacy but the fact that I could use dry erase markers to write on its surfaces. Capturing thoughts in big form and being able to stand back and look at its entirety helps with the thinking process and in our case, brainstorming. So, too with your brand.
There is another tool that marketing agencies use. It’s a briefing document. For creative work and for project assignments, it captures the essence of everything ...
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