CHAPTER 19

Creating a Mnemonic

For a personal brand, a mnemonic can be a visual symbol, a name, a physical characteristic, or some association that acts as a way to help define or recall you and your story.

A mnemonic isn’t your brand. It’s the thing that represents you. But deeper than that, it’s a short-cut to presenting your personal brand to the public.

So, you can have a better understanding of how a mnemonic can fit in your professional life. Let’s look at the ways in which you can use a symbol or a hook to represent your professional persona.

The most visible way is a visual representation. In the world of branding and design, this is your logo. It’s how people can tell one brand from the other usually through visual cues.

The word branding ...

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