What Is Your Brand Personality?
Your personality isn’t just a list of traits. It’s the effect you have on people. What is the relationship you have? For entrepreneurs and business leaders, the brand is ultimately the relationship and connection you have with your circle of consumers, vendors, partners, and even staff.
It’s the effect you have on people that is your brand personality. Brands are ultimately relationships formed in the minds of consumers. So, what is that relationship you have with your consumer, colleagues, or constituents? By understanding the emotion you satisfy, you can understand the personality behind your brand.
Working in the ad industry, there comes a certain archetype. They’re the Don Drapers1 of the world. ...
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