Where can you tell your story? In an interview. In a meeting. At a networking event. All those situations where you are typically asked “so tell me about yourself.”
Today, meat labeled free of growth hormones and antibiotics are quite commonly found at the grocery meat counter. I once worked on a brand called Maple Leaf Foods. Their brand of chicken began including a line, “raised without antibiotics.” When that concept was first introduced, it was so well accepted by consumers that it led chicken sales, even with its premium price. Sales now claim more than 44 percent1 in some markets. But by advertising their meat was free of antibiotics, it suggested other brands weren’t. They didn’t need to do a competitive side-by-side ...
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