Story has it that author, Ernest Hemingway, once bet over several shots of tequila, that he could tell a story in six words. On the napkin, in the Havana bar, he wrote, “Baby shoes. For sale. Never worn.”
I do a similar exercise for my clients. It begins in group sessions with multiple stakeholders at the table. We set out sheets of paper and markers and crayons. And I ask them to tell their company brand story in six words. Add a doodle if you like, I say. It’s often met with long pauses and some head scratching. “How many words?” “It’s not possible.” I give them 10 minutes. And it yields a wide array of answers. Some brilliant. Some not so much. But it gets them to focus on being concise, thoughtful, and sometimes ...
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