We’ve talked about emotions and its importance in forming your personal brand connection with your audience.
The best brands try to satisfy an emotion and be a conduit to some well-placed feelings. Take a look at some of our favorite brands. Nike—the desire to be the best. Volvo—safety for peace of mind. Coke—happiness.
Robert Plutchik was a psychologist emeritus professor at the Albert Einstein College of Medicine. How could you not be a well-regarded profession with the mention of Albert Einstein (halo effect) in your resume? Plutchik was known to be gentle and wise with a sage-like manner. He was what many consider a pioneer in helping us understand emotions. Vulcans likely evolved their ability to ...
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