Seth Godin, the marketing expert I met on a project, authored Purple Cow, a best-selling marketing book. In it, he speaks about standing out, like a purple cow. How being remarkable is “worth talking about. Worth noticing. (being) Exceptional. New. Interesting.” Counterpoints by others make the point that while purple cows grab attention and stand out among every other cattle, most brands want more than attention, they want sales.
For people brands, part of the equation is all about standing out in the crowd. To be noticed among your peers in not just a noticeable but in a meaningful way. Standing out doesn’t lead to success but it’s the first step.
What this means is that it’s comparative. To stand out, you are assessed ...
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