Contents
Chapter 1 Introduction: Exploring the World of Scenarios
Chapter 2 Figuring Out Uncertainty
Chapter 3 Scenario Building Tools, Concepts, and Process
Chapter 4 Step-by-Step Scenario Tools and Processes
Chapter 5 Managing Organizational Change Scenarios
Chapter 6 Decision—Specific Uncertainties and Scenarios
Chapter 7 Behavioral Scenarios, Stakeholders, and Role Playing
Chapter 8 Application to MBA: Case Study of Scenarios for the MBA Market
Case Study 1 Russia Invades Ukraine and Putin’s Motives
Case Study 2 COVID-19 and the Initial UK Pandemic
Case Study 3 Tesco Scenarios—Selling Through the Internet Without Cannibalizing Ourselves
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