Business Foresight

CHAPTER 5

Managing Organizational Change Scenarios

Introduction

Soon after I began to play with scenario methods in my consulting, it became apparent that not only external environment but also the internal environment could be volatile. Whereas the cycles of external change could happen every five to ten years, they could occur once in six to twelve months internally. Organizational change strategies often seemed to be more emergent than their sister competitive strategies.

I turned that idea into a reality by storytelling.

For instance, during my time at KPMG, I was seconded to be Divisional FD of a genetic technology division of a diversified multinational. The secondment was for six months. There was a lot going on including dealing with ...