CHAPTER 3

Scenario Building Tools, Concepts, and Process

In Chapter 3, we enter into the heart of this book. The chapter is structured as follows:

The scenario process

Scenario storytelling—the process with the War in the Pacific case study

Defining the playing field—the scope and focus

Using the strategic onion model for generating common assumptions

Drivers for change—Systems models for discontinuities

The business value system

Injecting dynamics with the uncertainty tunnel

The strategic option grid

Cognitive and emotional bias

Risky shift

Key concluding insights

In this chapter, we will focus on the analytical work of forming the scenario process rather than on the detailed mechanics process-wise, which is covered in ...

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