Exploring the World of Scenarios
Introduction
This book is aimed at future and aspiring CEOs who wish to develop their skills in dealing with uncertainty. They will learn how to manage attendant emotions like anxiety and fear, and maybe dread and panic. Besides causing sluggishness and paralysis, these emotions can also severely erode the cognitive ability of individuals to deal with the ambiguity that surrounds “wicked uncertainty.”
Uncertainty can be a very funny thing to deal with. Indeed. I encountered “uncertainty” when I was studying strategic investment decisions for my PhD. When I interviewed senior managers making very big decisions, they made frequent references to uncertainty, but they seemed curiously reluctant ...
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