I have taught international strategy at several business schools, in addition to my consulting work. I gained by experiences at BP and the then ICI. So I have insights into uncertainty at an international level of strategy. The first thing to say here is that many of the tools and principles here are very similar, if not identical to, business unit and national strategy. So, we would find the same set of tools applicable.
Analysis
Does that international business have additional things to worry about, which I will describe and explain next? Then I will take a brief look at a couple of additional theories and perspectives.
The first of these the Uppsala model (Johansson and Vahine 1977), which suggests that ...
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