Case Study of Scenarios for the MBA Market
Introduction
The purpose of this chapter is to briefly flag the value that these scenario process and tools can add to MBA courses generally and even more importantly to show a worked example of scenario storytelling based on a case study of the MBA market. The latter forms the core of the chapter and is relevant not just to would-be or live MBA project students but also for Directors and Senior Managers eager to learn what the end product is—an elongated Strategic Position Paper, which also has valuable reflections.
But let’s first look at the applications and their value of the process to MBA topics and then to MBA projects generally in two shorter sections on the application ...
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