An Overview of The Public Relations Function, Second Edition, 2nd Edition

Contents

List of Figures

List of Tables

Preface

Acknowledgments

Part 1          Mastering the Principles

Chapter 1    Why Do Public Relations?

Chapter 2    What Is Public Relations?

Chapter 3    Models of Public Relations and Its Subfunctions

Chapter 4    The Management Function of Public Relations

Part 2          Organizations and Processes

Chapter 5    Organizational Factors, Culture, Character, and Structure

Chapter 6    How Public Relations Contributes to Organizational Effectiveness

Chapter 7    Managing Stakeholders and Publics

Chapter 8    Public Relations Research

Chapter 9    The Public Relations Process—“RACE”

Part 3          Advanced Practices in Public Relations Management

Chapter 10  Issues Management and Sectors of the Public Relations ...