Why Do Public Relations?
Southwest Airlines Case: Flight 1380
Tuesday, April 17, 2018, began like most other busy travel days for Southwest Airlines. The airline would carry 400,000+ passengers that day, on nearly 4,000 flights. In 2017, Southwest safely flew more than 120 million passengers on its fleet of 700+ airplanes. But on this Tuesday, Southwest’s sterling safety record of never having had an in-flight fatality would sadly be broken.
Flight 1380, a Boeing 737-700, departed from New York’s La Guardia Airport at 10:43 a.m. on a flight to Dallas. On board were 144 passengers and a crew of 5. At 11:03 a.m., 20 minutes into the flight, the left engine experienced a catastrophic failure, sending ...
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