An Overview of The Public Relations Function, Second Edition, 2nd Edition

List of Figures

Figure 3.1     Dimensions of public relations (purpose by direction)

Figure 5.1     Vertical organizational structure versus horizontal organizational structure

Figure 5.2     Organizational structure with a production (manufacturing) component

Figure 5.3     Decentralized MNC structure with communication coordinated by a HQ

Figure 5.4     Public relations agency structure

Figure 6.1     Six steps in the process of stakeholder management

Figure 6.2     The components of OPR theory that can result in positive relationships with stakeholders and publics

Figure 7.1     Stakeholder typology

Figure 7.2     Grunig’s situational theory of publics

Figure 7.3     Stakeholder by communication strategy

Figure 9.1     SWOT analysis

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