Models of Public Relations and Its Subfunctions
Public relations activities have been documented since ancient times. Public relations was also present throughout the rise of civilization. For example, around 40 BCE the last Pharaoh, Queen Cleopatra, used multiple forms of public relations, based on research and strategy, to engage in complex political relations with both the Roman Empire and the many nations under her sovereign control. Her command of both research and strategic public relations was extremely advanced, given the historical period.1 Throughout history, when the stakes were high, public relations appears to have always played a pivotal role.
The Historical Development of Modern Public Relations
In the United States, ...
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