An Overview of The Public Relations Function, Second Edition, 2nd Edition

PART III

Advanced Practices in Public Relations Management

 

 

CHAPTER 10

Issues Management and Sectors of the Public Relations Industry

This chapter discusses the issues management function, with its connection to four sectors of the public relations industry: corporate, agency/firm, government, and nonprofit. Whether the location of the public relations function is in a corporation, an agency or firm, a government, or an NGO, it will always have issues management at its highest level. The issues management process is tasked with strategic forecasting, scenario building, trend monitoring, and problem solving for an organization in an effort to be proactive and to avert crises. To conduct issues management is to engage in the public policy process, ...