An Overview of The Public Relations Function, Second Edition, 2nd Edition

Preface

Our purpose in this volume is to introduce you to the management of public relations. We use knowledge of management, strategy, public relations theory, research, and professional practice to explain the discipline of public relations. Our text is based on current research and scholarly knowledge, as well as on years of experience in professional practice.

We value every moment that you spend with this book. Therefore, we have eliminated much of the academic jargon found in other books and used concise writing. We aimed to make the chapters short and manageable, but packed with information. We hope that our direct to-the-point approach will help your study move quickly and smoothly. We use a few original public relations case studies ...