The Management Function of Public Relations
Public relations is a unique management function that uses communication to build trust and relationships with key publics and stakeholders. This chapter expounds on that management function, explaining why organizations need public relations in strategic management, how the management of the public relations function operates, and the management process.
Functions of Management
Public relations’ unique function is to help the organization develop and maintain relationships with all its key publics and stakeholders by effectively communicating with these groups. Public relations is the only management function that offers an across-the-organization, internal and external, view to the executive ...
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