Public relations is a management pursuit. It is an identifier and a manager of problems, a facilitator of conflict resolution, a values manager and an ethical advisor, and a manager of communication, both inside and outside an organization. Public relations conducts research, defines problems, and creates meaning by communicating among many groups, stakeholders, publics, audiences, and organizations, for understanding and social betterment.
Public relations is a strategic conversation. As a wide-ranging field, it is often misperceived as media relations, but it is far, far more, such as public affairs or labor relations. The public relations function is prevalent and growing, and jobs in the field are booming. ...
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