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CONTENTS

Part One: THE BROKEN WORLD OF STORYTELLING

1. The Story Wars Are All Around Us

2. The Five Deadly Sins

3. The Myth Gap

4. Marketing’s Dark Art

Part Two: SHAPING THE FUTURE

INTERLUDE: A Creation Myth for Marketers

5. Tell the Truth, Part I: The Art of Empowerment Marketing

BASIC TRAINING: Identifying Your Values

6. Tell the Truth, Part II: Designing Your Core Story Elements

BASIC TRAINING: Designing Your Core Story Elements

7. Be Interesting: Freaks, Cheats, and Familiars

BASIC TRAINING: Generating Your Stories

8. Live the Truth

Further Reading

Acknowledgments

About the Author

About the Illustrator

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