Winning the attention of our caveman brains: freaks, cheats, and familiars
CHAPTER SEVEN
Be Interesting
Freaks, Cheats, and Familiars
“I wouldn’t watch that,” Louis sighed as I closed the picture of the bloody, debeaked chicken. Another video concept went to its grave. Too unpleasant, too horrifying, too preachy, too shocking—it seemed that no matter how we presented the facts, nobody would want to know where their meat comes from.
We had chosen to take this project on precisely because it was so challenging. After decades of trying to stir up outrage about factory farming, nobody had been able to package a message capable of breaking through. ...
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