NOTES
Chapter One
14. Brad Jakeman, the former advertising chief: Danielle Sacks, “The Future of Advertising,” Fast Company, November 17, 2010; http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html?page=0%2C0.
14. The average tenure for today’s chief marketing officer: Ibid.
16. In 1990, for a handsome and predictable fee: http://en.wikipedia.org/wiki/ Cheers#Ratings.
17. Ideas in the oral tradition: Charles Darwin, On the Origin of Species, 1859; the whole of the quotation reads: “It is interesting to contemplate an entangled bank, clothed with many plants of many kinds, with birds singing on the bushes, with various insects flitting about, and with worms crawling through the damp earth, and to reflect that these elaborately ...
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