CHAPTER ONE
The Story Wars Are All Around Us
The moment you open your mouth, your words risk being washed away in a flood of noise and clamor. Thirty-five hundred commercial messages are blasted at each info-addled American daily, and media markets all over the world are on pace to catch up. Inboxes are jammed with requests for orders, donations—any response at all. Recipients can’t wait to delete you.
Empowered by social media tools and on-demand viewing, the public can choose to skewer, ridicule, or ignore our messages or, on a whim, send them directly to our most desired ...
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