Edward Bernays and the roots of marketing’s dark arts
CHAPTER FOUR
Marketing’s Dark Art
February 3, 2011. They had spent the night in the square. A million of them; some said more. They chanted, shouted, leaned against each other’s backs when they needed rest. History suffused the atmosphere all around them. And though several of them had been murdered over the last few days, the protesters felt safety in their enormous numbers.
To the young woman sitting among the crowd, the turnout was a miracle—many would call it a miracle of her own making. Just two weeks ago, Asmaa Mahfouz had been in this same spot, feeling deeply let down. She had posted ...
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