Further Reading
Atkin, Douglas. The Culting of Brands: When Customers Become True Believers. New York: Portfolio, 2004.
Bierlein, J. F. Parallel Myths. New York: Ballantine Books, 1994.
Campbell, Joseph. The Hero with a Thousand Faces. Princeton, NJ: Princeton University Press, 1968.
Campbell, Joseph, and Bill D. Moyers. The Power of Myth. New York: Doubleday, 1988.
Curtis, Adam (director). The Century of the Self (documentary film). London: BBC Four, 2002.
Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. Champaign, IL: University of Illinois Press, 1997.
Goble, Frank G. The Third Force: The Psychology of Abraham Maslow. New York: Grossman, 1970.
Godin, Seth. 2005. All Marketers Are Liars: The Power of ...
Get Winning the Story Wars now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
