Contents
Chapter 1 Great Ideas Become Great Businesses
Chapter 2 Business Planning, Startup Research, and Feasibility
Chapter 3 Launching a Business Like You Really Mean It
Chapter 4 Resources and Foundation Building
Chapter 5 Leadership, and How to Be a Great Business Leader
Chapter 6 You Need to Learn to Deal With All Sorts of People
Chapter 7 Money, Investment, and Partnerships
Chapter 8 Marketing and Market Penetration Strategies That Actually Work
Chapter 9 Branding Goes Way Beyond a Pretty Logo
Chapter 10 Sales Are Your Mainstays to Survival and Growth
Chapter 11 Evolving Your Business: Capitalizing on Growth and Change
Chapter 12 Operating Your Business
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