Communications, Networking, and Playacting
Becoming the Company Showman
The Premise
Your elevator pitch needs teeth and needs to be delivered by a “frontman.” My favorite pitch was “Nobody Shoots Santa Claus.”
Conventional Thinking
Elevator pitches have always been a vehicle for cold-call introductions such as at networking sessions, conferences, trade shows, and social gatherings. They serve a critical purpose in introducing yourself and your company.
However, in today’s ultrafast-paced business environment where introductions have become analogous to speed dating, the elevator pitch has taken on new importance. Further, with social media’s influence growing exponentially, and the inherently short attention span of visitors to your ...
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