CHAPTER 12

Operating Your Business

Operating Your Business Means Controlling Your “Baby”

The Premise

Operating a business is crucially important but generally boring.

Conventional Thinking

Experienced entrepreneurs will tell you that creating and operating a business is curiously analogous to a romantic relationship.

Creating and Operating a Business

Equating to a Romantic Relationship

The “aha” moment when an idea flashes in your imagination

The tingly-touchy-feely courtship

Designing and planning out the venture

The engagement, complete with all the hopes and dreams you have for the future

Seeking out funding/investors

Shopping for the engagement ring you cannot afford and planting a few seeds of doubt

Launching your business ...

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