CHAPTER 5

Leadership, and How to Be a Great Business Leader

Every Business Needs and Deserves Leadership

Premise

Leadership is ethereal. You can’t touch it or taste it or measure it, but every good business needs it.

Conventional Thinking

Leadership is a kind of artform, and once you have taken on that role, you can’t take a day off. If you’re going to put on the leadership cape, you need to wear it 24/7.

Leadership is not a learned skill. You may not be able to learn leadership, but you can grow into it, and it is critical to building a budding startup.

Both leadership and management are necessary components to every company, but don’t confuse them. Management provides an internal stability to a company, while leadership provides inspiration, ...

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