CHAPTER 1

Great Ideas Become Great Businesses

Be a Business Castle Builder

Premise

You need to define and embrace your own success. Are you an entrepreneur castle builder?

Conventional Thinking

While at Yale University, Fred Smith wrote a term paper on his idea for an overnight delivery service for small packages that could be delivered to all cities in the United States by air. He got a “C” grade on this paper. He went on to establish FedEx and changed the world.

Castle-builder entrepreneurs are focused, inspired, stubborn, and slightly rebellious. Not all go on to build billion-dollar empires, but most work tirelessly to build their dreams. They know what they want to do and mobilize all their resources to achieve whatever level of success ...

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