CHAPTER 11

Evolving Your Business

Capitalizing on Growth and Change

Evolve, or Get Left Behind

The Premise

Our ancestors wiggled out of the ocean and grew legs in order to survive and thrive. Their DNA evolved. Businesses need to evolve too. Make it part of your company’s DNA.

Conventional Thinking

Traditional thinking stresses that you need to have a strategy to evolve. Companies need to change and grow in order to stay competitive and thrive.

Why is so much emphasis put on the requirement to evolve? It is a need to maintain market position, expand, better utilize existing resources, or, my favorite, catering to investor appetite.

Humans don’t like change very much, but in business everything is constantly evolving. New technologies, market ...

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