Contents
Introduction: Why I Wrote This—and Whom It Is For
Part 1 Understanding Identity and the Central Role of Strategy
Chapter 1 Making New Friends: The Nine Elements of Organizational Identity
Chapter 2 No One Cares About Purpose: Creating Impact and a Living Legacy
Chapter 3 What’s for Breakfast: Strategy and Culture
Part 2 Designing Organizational Identity for Peak Performance
Chapter 4 Strategic Mind-Setting: Collaboration, Commitment, and Consciousness
Chapter 5 Rolling Up the Sleeves: Mission, Impact, and Principles
Chapter 6 The Chocolate Buttercream: Identity’s Strategic Centerpiece
Part 3 Empowering Organizations to Implement Identity
Chapter 7 Sorry Coach: Individual Targets Make the Difference
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