Designing Organizational Identity for Peak Performance
Chapter 4—Strategic Mind-Setting: Collaboration, Commitment, and Consciousness
Chapter 5—Rolling Up the Sleeves: Mission, Impact, and Principles
Chapter 6—The Chocolate Buttercream: Identity’s Strategic Centerpiece
Many people think that strategy is some mysterious process, conducted behind closed doors by people who have special knowledge or, perhaps, special powers. In reality strategy is not a mysterious process. It’s not complicated. It’s not mystical. It’s not difficult to understand. Strategy is simply a plan for gaining an advantage. Nothing mysterious, no special knowledge. ...
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