CHAPTER 6

The Chocolate Buttercream

Identity’s Strategic Centerpiece

Now that we have a foundation drafted, it’s time to shift gears into a commercial context. In Step 3, we discuss how to design the core of your organizational identity. Do you remember the cake analogy we previously introduced? Have your fork ready. Here comes the chocolate buttercream.

Step 3: Strategy Design Workshop

Outcome

Draft of vision statement written

Strategic KPI dashboard created

Workstreams outlined and strategy map drafted

Participants: Strategy core team, at this stage, likely the entire leadership team, plus selected additional contributors

Length: two full days, in-person.

Standard: Before moving on to the next stage (research phase), ensure you reach ...

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