CHAPTER 8

Don’t Call Them Soft

Critical Capabilities That Are Hard to Master

CFO asks CEO: What happens if we invest in the development of our people, and then they leave us?

CEO: What happens if we don’t, and they stay?

This hypothetical conversation has been shared on social media millions of times.

What happens if you don’t invest in the development of your people, and they stay, is this: some will do what they can to keep up with the pace of change around them, maybe by doing more of what they have been doing. Some will self-teach out of curiosity and because they enjoy learning. Some others will hopefully seek out new skills relevant to supporting the implementation of a new identity. Another group will realize that their environment is ...

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