Mission, Impact, and Principles
You might have realized that I sometimes use the term strategy design synonymously with identity design. It underlines the importance of a strategy process as a vehicle for defining all elements of organizational identity. However, strategy and identity are not the same. Strategy is an integral part of organizational identity; neither can sustainably exist without the other. The following process will help you design organizational identity using a strategy process at its core.
Let me preface this chapter by saying that this eight-step process might feel too extensive or laborious for the organization you lead. Adjust the process to your needs by applying what makes sense for the ...
Get The Strategy Legacy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.