Understanding Identity and the Central Role of Strategy
Chapter 1—Making New Friends: The Nine Elements of Organizational Identity
Chapter 2—No One Cares About Purpose: Creating Impact and a Living Legacy
Serial entrepreneur, Sir Richard Branson famously said about business, “Screw it, just do it and get on and try it.” Branson certainly has made some significant business decisions in his life. However, I suggest that a screw it, just do it attitude is the opposite of having a solid strategy. Every corporate leader, entrepreneur, and business owner must face the topic of strategy at ...
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